IN NOVEMBER TWO IMPORTANT CELEBRATIONS FOR MEXICANS COME TOGETHER:
DAY OF THE DEAD AND HALLOWEEN, ONE CELEBRATION FROM HERE AND ANOTHER FROM THE BEYOND.
WE WANTED MEXICANS TO ENJOY BOTH EQUALLY, THAT'S WHY USING I.A. WE INVITED THEM TO MIX INGREDIENTS FROM BOTH DATES ON OUR WEBSITE TO CREATE RECIPES TO DIE FOR.
ALSO WE CREATED SOME TERRIFYING STORIES USING RECETAS NESTLÉ® PRODUCTS TO INVITE MEXICANS TO DOWNLOAD OUR COOKBOOK.
Agency: Digitas México
Client: Recetas Nestlé
VP: Jorge Carrera
Groupe Creative Director: Jaime Jiménez
Associate Creative Director: Samantha Moreno, Jonathan Alvarado
Associate Art Director: Judith Rivas
Copywriter: Evelyn Nájera, Gabriela Delgado, Daniel Alfaro
Art Directors: Rodrigo Rico, Óscar Rodríguez.