Hi, I’m Sam—originally from Puebla, but I’ve been living in Mexico City for almost 12 years.
My advertising journey began when, as a child, I saw a Hot Wheels campaign that really impressed me, and right then than there, I decided I would become a copywriter when I grew up.
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Today, I've over 10 years of experience as a copywriter and currently serve as a Creative Director. I’ve had the opportunity to work at both global and independent agencies across ATL and digital channels, giving me an integrated perspective on the industry.
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Throughout my career, I’ve worked with brands such as: Ruffles, HP, Alka-Seltzer, Pedigree, Burger King, Hasbro, Fundación Modelo, Corona, Modelo, Pharmaton, Choco Krispis, P&G, Cadillac, GMC, Peugeot, Audi, Huggies, Nestlé, Tinder, Amazon Business, Kellogg's, Jumex, Krispy Kreme, among others.
Awards
-Lürzer's Archive
Heces Firmes, Pedigree. 2016
-Ojo de Iberoamérica
Bronce- Coronita la que se enfría rapidito, 2021
Shortlist- Jóvenes Talentos, Fanta 2021
-Círculo Creativo
Plata-Heces Firmes, Pedigree. 2016
Oro- Coronita la que se enfría rapidito 2021
-IAB
Shortlist - Scary Podcasts, Kellogg's® 2023
Shortlist - Melvin® y una aventura en la oscuridad, Kellogg's® 2023
-Effie Latam y México
Bronce- Coronita la que se enfría rapidito 2021
Profesional Career
2025-2026-Creative Director - Anónimo
2024-2025- Creative Director - Globant Gut
2023-2024- Associate Creative Director, Creative Director - Digitas México
2022-2023- Team leader-DDB México
2019-2022- Senior Copywriter, Associate Creative Director - Leo Burnett México
2018-2019- Senior Copywriter - Anónimo
2016-2017- Junior Copywriter- BBDO México
2015-2016- Copy Trainee- BBDO México
Cellphone: 55- 31-25-48-45
E-mail: anoleumas@gmail.com
Click if you want to read micro-stories I've written...